Image by Tessa Rampersad

Communications and Social Media Manager, Rapha MTB


Employment Type:

Job Level:


Oct 7, 2021


Bentonville, Arkansas

Job Location:

Make sure to mention in your application:
"I found this opportunity on the What Is Cycling job board."

Job Description

Founded in 2004, Rapha exists to make cycling the most popular sport in the world. Over the last seventeen years, we’ve led from the front in the road and gravel cycling markets with innovation and inspiration at the core of our business.  Rapha inspires people to push beyond their limits. Through the stories we tell, the rides and experiences we host and through our products, our brand helps riders go further and we intend to bring this same approach to mountain biking. The Rapha MTB Communications and Social Manager is responsible for driving communications, developing copy and managing social for the MTB side of the business. The role's responsibilities include strategically mapping and streamlining communications across product descriptions, marketing emails, social media, and editorial features as well as developing a calendar that harmonizes our communications with the rest of the goals of the business. The candidate will be an integral part of a small team that sits at the heart of the brand with a strong reputation for consistently delivering top-class written content and comms. They will be required to take on significant responsibility from the outset and help to ensure the brand’s distinct tone of voice and point of view on mountain biking cascades across touch points and resonates with customers. Possessing an excellent command of the English language, they will have high standards for their own work, developing copy with style and paying careful attention to detail and deadlines. This role will report directly to the General Manager of Rapha MTB but will work closely with many functions within the existing business: frequently collaborating with the Brand Creative Director, Senior Copywriter, MTB Marketing Manager, global PR manager, Central Marketing teams, and CRM. The Communications and Social Manager, Rapha MTB will be a representative of the brand to Rapha’s online community, customers, industry partners, and athletes. A positive and professional force for the brand, this person will play a critical role within Rapha’s organization. THE ROLE Developing the written elements of the Rapha MTB content strategy including editorial features, social media posts, marketing emails, product descriptions on, etc Helping to plan, develop and manage organic and paid Social channels:          - Instagram          - Facebook          - Twitter Ensuring global campaigns are executed flawlessly and with the right tone of voice for Rapha MTB across multiple comms channels and customer touch points Working closely with the General Manager Rapha MTB, Brand Creative Director, Marketing Manager Rapha MTB and Central Marketing teams to help develop and execute MTB content calendar on budget, on time, on strategy Driving consistency of planning and execution across Rapha’s key communications channels Leveraging analytics proactively and reactively to monitor KPIs and drive success with our online community, changing tack on the fly where necessary Working with our media agency to ensure all communications are delivering against the marketing goals Setting targets for all key social activity (qualitative and quantitative) and reporting back to the business on a monthly basis THE CANDIDATE Comes with strong knowledge and passion for mountain biking culture and trends An experienced writer that is happy to craft copy both from an operational and creative lens 2+ years experience managing social media platforms and/or previous agency, journalistic or brand experience Be an advocate for the Rapha mission: to make cycling the most popular sport in the world Has a natural sense of urgency and approach to work daily Highly motivated clear communicator with excellent interpersonal skills, who’s able to issue concise feedback and direction to internal and external stakeholders Has a ‘willing to do whatever it takes’ attitude Proactive, dynamic interpersonal style An ability to operate effectively at all levels with both internal and external stakeholders Good business acumen Highly organized Loves to plan, build and manage project and production timelines and budget Can prioritize competing requests Resourceful, but knows when to ask for help Possesses courage under fire Can manage multiple balls in the air without breaking a sweat Travel in fits & starts, up to 20% of the time Willing to travel to Bentonville as required     At Rapha, we welcome candidates from all backgrounds. We are always working to create an environment that is focused on equality, inclusion, empowerment and respect. As part of our continued commitments to diversity, equity and inclusion, we would like to invite you to answer a set of voluntary demographic questions. If you choose to answer, the responses will only be used to help us identify areas for improvement in our hiring process and to measure our efforts to recruit diverse and under-represented talent. Your responses, or your choice not to respond, won’t be associated with your specific application and won’t in any way be used in the hiring decision.  This information will be kept confidential and will be treated according to Rapha’s Privacy Policy, available here.
Make sure to mention in your application:
"I found this opportunity on the What Is Cycling job board."
It helps us to create more job postings and work with more cycling brands. Thank you!
  • Facebook
  • Instagram
  • YouTube
  • Twitter